UTF-8
Errata: December 19, 2020

Thank you for purchasing Fighting Churn with Data. Please post errata not listed below in this book's LiveBook Errata thread. Corrections are made to all formats during the book's second printing. Thank you!



In Chapter 2, page 72, section 2.7.1:

The unlabeled equation under point 3 on page 72 contains a "2" that should be an exponent. The equation should read:

(1 - c)2N - [c(1 - c)2]N - (1 - c)2N x (1 - c) - (1 - c)3N

In Chapter 2, page 74, section 2.7.3:

Equation 2.19 is missing the division operator "/" between "(365/12)" and "p," so it should read:

c = 100% - (1 - c')(365/12) / p